Our Story

From the Dark
Emerged a Firefly

The corporate maze can stifle, suffocate, and bind. Nobody can tell you this better than Sue Britton, founder of Firefly Growth. She came out of 30 years in corporate with a unique gift: Knowing how to do things differently.

It’s a lot easier to advise on where to go if you’ve already been there. Likewise, knowing where not to go is a lot easier to back up if you’ve got the scars to prove it. 

Sue built (and sold) 2 successful FinTech innovation consultancy companies before starting Firefly Growth. Her passion for setting growth in motion – like the luminous symphony of fireflies – cannot be extinguished.

Our Approach

Unmatched Commitment to Your Growth

With that statement comes discernment. It is with great pride when we say that we won’t try to convince the skeptics. They needn't even apply.

This method is one of the key differentiators that drives our impactful results. For those willing to explore uncharted territories, challenge the status quo, and truly embrace change – our products and solutions are for you.


Our Purpose

Champions of Innovation

Our principal purpose is to transform companies, positively evolving their business or offerings in their industry by helping them execute on their FinTech agenda.

  • Speaking Engagements

    Advisory Services

    Research Expertise

    Strategy Creation

  • Unparalleled industry authority

    Tailored solutions that deliver swift impacts

    Leveraging our ability to act as Change Catalysts

    Proactive outcome anticipation

  • Chief Executive Leaders of Companies 

    Product & P&L Leaders

    Internal Change Agents

    Strategy & Growth Teams

  • Authentic collaboration is the foundation of success

    Innovation is a necessity, not a luxury

    Change, even if challenging, leads to transformative outcomes

    Growth begins with thinking “why not” instead of “why”

    If you see someone else offering it, it isn't what we do

CEO and Founder of Firefly Growth

Before starting Firefly Growth, Sue co-founded a FinTech Knowledge-as-a-Service company called Fathom4sight, which she exited.

Preceding this, Sue was the CEO and Founder of FinTech Growth Syndicate, which she sold to Disruptive Edge, a leading Innovation-as-a-Service firm.

The initial 25 years of her career were spent in various corporate executive roles with Four Season Hotels, Xerox, Broadridge Financial, Symcor, and Finastra.

Sue credits her successes to her mentor Isadore Sharp, who instilled in her The Golden Rule: The simple idea that if you treat people well, the way you would like to be treated, they will do the same.

Meet Sue Britton

Board Roles & Association Memberships

  • A national non-profit organization representing innovative lenders. Membership is composed of Small & Medium Sized Business & Consumer Lenders including banks, credit unions and (public and private) finance companies.

  • A non-profit association that serves as the unified voice for Canada's most innovative financial technology companies, promoting a better future for Canada's financial sector.

  • FinPay is a forum of public and private sector representatives that encourage industry-level developments in the Canadian payments system.

  • An annual curation program and conference which showcases and provides networking opportunities to Canada’s most promising early stage and scaling startups.

  • Canada's most active seed fintech investor. Helping shape the future of businesses and technology in the financial services sector by powering innovative tech products, world-class companies, and entrepreneurs.